Verdict is in. People want ‘normal’ looking search engine. A search engine invokes a mental map which is getting re-enforced in our mind. Even separating out certain search results in a box entails a risk of users overlooking those links assuming it to be ads.

In his article Jacob Neilson warns against trying to change the search user interface. This argues that search engines should not try to distinguish themselves with fancy front ends.
Article available here

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